Content strategy, simplified.

Behind the scenes of a 7-figure bootstrapper

I came across this quote from a recent interview with Justin Welsh.

It’s so simple, but hit hard, as many of us overcomplicate our social media and content strategy.

It’s worth spending a few minutes thinking about:

So, I kept writing articles that talked about problems, and positioned my products as solutions. That's it.

Simple enough, right? It doesn’t need to be more complicated than that.

And Justin’s worth listening to, as he has been one of the fastest-growing people on LinkedIn and Twitter - making $6.8M in 5 years from selling info products to his audience.

Each of his courses is high value, so if you’re looking to up your game, I highly recommend his LinkedIn OS course and Content OS course - or the Creator MBA course especially if you’re just starting out.

When you’re ready:

Monthly coaching: My 1:1 coaching via chat has been more popular than expected so I’ve closed them to new signups before they become more than I can keep up with. I have replaced those with new coaching options.

1:1 clarity call: Wherever you are on your bootstrapping journey, chances are I've been there. I know the struggles and challenges and am here to help through a 1:1 clarity call.

Tools and resources: A complete list of the tools and resources I use to run my business, and some books that have helped me along the way.

Til next week!

Mac